Unlimited means unlimited, at least in the Queen's English
Immoderate Virgin.
British Internet service providers can’t claim to offer “unlimited” downloads or streaming with “no caps” if it comes with more than incidental throttling for heavy users. That was the ruling yesterday from the Advertising Standards Authority, an independent U.K. watchdog agency with real teeth.
The ASA investigated complaints against Virgin Media, a major national ISP, made by a member of the public and two of its competitors, BSkyB and BT (aka British Telecommunications).… More