nextspace

Santa Cruz culture gives tech start ups a competitive edge

Santa Cruz inspires Tomfoolery.

“The culture of community is Santa Cruz’s greatest export,” said Sol Lipman, one of three local entrepreneurs speaking at an event Thursday evening celebrating the growth and innovation of the local tech scene.
Sol is the founder of Tomfoolery, a start up that’s targeting the corporate sector with mobile apps that grow social networks within companies organically. He pointed out that the top three social networking platforms used for business are actually well known consumer market apps: Facebook, Twitter and LinkedIn, in that order.… More

What the gods would destroy they first give to corporate brand managers


That’s a TikiTag there.

Took a first look at TikiTag. It’s perfect for Santa Cruz. It could put geeks on the beach. If we can save it from the suits.

Saw it at the Showstoppers event at CES last month, and the TikiTag people were kind enough to send me a demo kit.

Technically, it’s simple. The kit contains a USB-enabled RFID reader and ten sticky RFID tags. Download the app from the website, set up an account, plug in the reader, swipe a tag and something happens.… More