netflix

Video downloads and all kinds of uploads driving Internet bandwidth demand

3 November 2018 by Steve Blum
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Video accounts for 58% of Internet traffic worldwide, according to a new report by Sandvine, an Internet technology and research company based in Waterloo, Ontario.

Netflix accounts for nearly one-fifth of all the user download traffic in the Americas – more than any other company or protocol category – and five percent of all user upstream traffic. That makes it the number one bandwidth demand driver in this hemisphere. Netflix is in third place on the user upload side, behind raw video – surveillance cameras, for example – and bit torrent.… More

Live sports, new production, high bandwidth will drive 4K adoption

7 January 2015 by Steve Blum
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The killer app.

There’s not much true 4K ultra high definition content available right now, and it’s going to take time for inventories to build.

Sony Pictures has about 75 feature films and fewer than 100 television episodes available now, according to Rich Berger, senior vice president for advanced platforms at Sony Pictures Home Entertainment.

He was the only representative from the production side of the business at a panel session on 4K content at CES yesterday.… More

Consensus: 4K streaming needs 15 Mbps, for now

6 January 2015 by Steve Blum
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“You’re going to need bandwidth speeds in the range of 15 Mbps,” said Michael Schreiber, SVP for content acquisition for Comcast. Ultra high definition content would still flow at a lower speed but “it wouldn’t be a 4K experience”. He was responding to a question about 4K bandwidth requirements at a panel session at CES this afternoon.

Netflix’s Chris Fetner agreed, saying their 4K content runs at 14 to 15 Mbps. Christophe Louvion from M-GO also pegged 15 Mbps as the current minimum, with the caveat that new compression algorithms will bring that down.

… More

Verizon FiOS doesn't have an edge over cable in Netflix rankings

25 May 2013 by Steve Blum
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Netflix accounts for a third of the Internet traffic in North America, so it’s not surprising it has something to say about how well Internet service providers perform. Whether or not the ISPs appreciate the input. Netflix just updated its speed index of U.S. wireline and fixed wireless companies and, not surprisingly, Google Fiber tops the chart. On the average, Netflix viewers connecting via Google Fiber do so at 3.4 Mbps.

Of course there wouldn’t be many of those, since Google Fiber’s reach is very limited.… More

Netflix and YouTube are still eating the Internet

17 May 2013 by Steve Blum
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And the hits just keep on coming.

One-third of prime time Internet traffic on North American wireline networks is generated by Netflix viewers. Another third comes from other video sources – legal and otherwise – and anything else people do on the Internet accounts for the remaining third. That’s according to the latest semi-annual report by Sandvine, an Internet technology and research company based in Waterloo, Ontario.

Mobile viewers, however, prefer shorter videos on YouTube, which accounts for 27% of peak mobile download traffic, as well as coming in second place on fixed networks at 1%.… More

Satellite first, FTTH (much) later

25 March 2013 by Steve Blum
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Not all crazy ideas are crazy.

Netflix is talking about delivering ultra high definition content to its subscribers, using the 4K video format currently under development. Real time streaming of 4K content will require something like a 100 Mbps to 1 Gbps connection. Or it could be downloaded, over time, to in-home hard drives at slower speeds.

Either way, it would strain existing networks. A gigabit is only possible with fiber. In theory, cable modem service can support 100 Mbps speeds, but only for a very limited number of homes in a given area and only intermittently over long periods of time.… More

HBO legend sees a long road to 4K television

23 March 2013 by Steve Blum
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Zitter didn’t just look into the future, he made it.

Bob Zitter, HBO’s revered chief technology officer, retires this month, ending more than thirty years at the cutting edge of television technology. In a valedictory keynote at the TV Connect conference in London, Zitter expressed near-term skepticism about the future of 3D and 4K television technology, but held out long term hope.

HBO tried offering 3D content, but Zitter said they never believed in it.… More

Netflix making consumer case for gigabit service

20 March 2013 by Steve Blum
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Building a business on 4K content.

Netflix is throwing its weight behind the new 4K ultra-high definition video format and, once again, potentially disrupting the broadband industry. Neil Hunt, chief product officer at Netflix, told The Verge “we expect to be delivering 4K within a year or two.” Sony has also floated the possibility of supporting 4K services in future networked products.

Network routers won’t start melting under the strain anytime soon. There’s not much content that meets the 4K spec yet.… More