ndpgroup

Pricing has a major impact on mobile data usage, and when marginal bits are free – as with unlimited plans – traffic jumps significantly. That’s the conclusion of a study by NPD Group, a market research firm that covers a number of industries, including telecommunications.

Subscribers with unlimited plans use 67% more mobile data than subs who have caps. Interestingly, though, people with capped plans consume 8% more data overall, when WiFi offloading is factored in.… More