AT&T’s theory of Evolution assumes its customers aren’t highly Evolved
AT&T subscribers will get 5G on their smartphones soon. No, not 5G service. Just a “5” and a “G” and a little bitty “E” at the top of their screens, where it now says “4G”. It’s a branding move, and not a particularly honest one. About a year ago, AT&T announced it was relabelling its 4G upgrades as 5G Evolution (that’s what the little E stands for).
According to a story in Fierce Wireless by Mike Dano…
… MoreAT&T…introduced the “5G Evolution” marketing label to cover markets where it offers advanced LTE network technologies…AT&T has argued that such technologies pave the way for eventual 5G services, though critics have argued that AT&T’s “5G Evolution” marketing moves only serve to sow confusion among consumers.