Apple hopes sufficiently advanced technology looks like magic
Tim Cook uses videos to communicate Apple’s brand message, and quotes from pop stars and bloggers to validate it.
All Steve Jobs needed to do was walk on stage.
The magic might be gone, but Apple’s clarity of purpose and starkness of design remains. Mobile devices and desktop computers remain on separate development tracks, with integration focused on creating similar user experiences for particular apps and content, rather than trying to converge into a unified operating system.… More