field poll

California's broadband growth flat for six years

5 August 2016 by Steve Blum
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There are two ways to look at the latest Field Poll/California Emerging Technology Fund survey of household Internet penetration: the number of homes with someone online, at one level or another, jumped five points from 79% in 2015 to 84% in 2016, or broadband uptake has stalled in the Golden State for six years.

The case for the former is the topline gloss of the survey which has total broadband penetration at 84%, if you define broadband penetration as at least one person in the house with a smart phone in his or her pocket.… More

Home broadband service grows in California but not overall Internet access

22 June 2015 by Steve Blum
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Click to download the full slide deck.

High speed home broadband service in California continues to grow, albeit slowly, but Internet use has flatlined among Californian adults. That’s one of the findings of a survey conducted by the Field Poll on behalf of the California Emerging Technology Fund.

According to the report, 87% of Californian homes were connected to the Internet in 2014 and 79% have high speed access – sorta. The survey classified smart phone access as “broadband”.… More

Californians with better Internet infrastructure have a better life, and vice versa

9 July 2014 by Steve Blum
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Bling is no substitute for bandwidth.

Statewide quantitative research done by the Field Poll on behalf of the California Emerging Technology Fund shows that most Californian adults – 86% – use the Internet “at least occasionally”. Most – 75% – have some kind of Internet access at home. But the way they access the Internet at home is also a good predictor of mainstream status.

Nearly all adults between 18 and 29, or with a college degree, or making $60,000 a year or better have Internet access at home.… More

No progress made in closing California's digital divide

8 July 2014 by Steve Blum
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If you’re a Californian who’s college age or even just a twenty-something, or you’re any age at all and you have a college degree, or if you’re making $60,000 or more a year, then it’s almost certain you’re on the Internet. If that’s not you, then not so much.

That’s the conclusion of a Field Poll conducted for the California Emerging Technology Fund that put some harder numbers on the digital divide here. The research, released today, showed that that core demographic groups – young, educated and/or making a reasonable living – are over the 95% mark in terms of Internet adoption.… More