Twitter spikes the political ad ball into congress’ court
Twitter will stop accepting political ads, for either candidates or causes. Posts on individual accounts aren’t affected. In a series of tweets (of course) CEO Jack Dorsey cited the “risks to politics” as his reason…
… MoreWe’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought…
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.