Cable, satellite TV companies build business plans on fear and ignorance
The future, if you want to call it that, of traditional, linear subscription television services will depend on customers who don’t understand, and consequently fear, online video services. Martin Peers, a reporter for The Information, looked at his mother-in-law’s Comcast bill and discovered a stack of add on fees and increasing monthly rates for services that can be had for less money via over-the-top video platforms.
The reason she’s writing unnecessarily high checks each month?… More