More video devices, over-the-top subscriptions drive broadband demand
A couple more data points to add to the how fast is fast enough discussion: Parks Associates, a market research company, just published a report showing that consumers are paying for more Internet video subscriptions and buying more devices to watch them on…
… MoreU.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones…
“Nearly 40% of U.S. broadband households subscribe to multiple [over-the-top] video services, and consumers expect to access their high-quality content on any platform, at any location where they live or go for work or fun,” said Elizabeth Parks, SVP, Parks Associates.