Qualcomm's consumer services business going to the dogs
arpu, business model, churn, consumer electronics, ctia, mobile, mobile broadband, pepcom, qualcomm, retailing, revenue, snaptracs
Tagg is a mobile pet tracker and promising veterinary diagnostic tool, offered by Snaptracs, a Qualcomm subsidiary. The hardware costs $100, with ongoing service at $8 per month for the first pet and and $1 for each additional one.
That eight bucks gets you a text message whenever your dog strays from home, with GPS feeds to help you find him. Or your cat, if it’s one of the few big enough to handle the weight and tolerant enough to wear it.… More